Natalie Cassidy is on a mission, to investigate Britain's most talked about products and discover whether or not they're worth the hype. From pizza ovens to teeth whiteners, packing cubes to LED face masks, each episode sees Natalie take a deep dive into four of the UK's very latest 'must have' items. While Natalie's getting the lowdown from the experts, six charismatic British households are watching her journey unfold, whilst road-testing these 'wonder products' for themselves.